Monday, April 7, 2014

SPECIAL K AIRSTREAM TVC

I spent a few weeks staring way too closely at wheat, rice and oat grains to create these designs for Kellogg's and JWT Sydney. The Special K Airstream Van will be rolling in to your town soon!


video








Monday, February 3, 2014

TWIN CITIES


Breakfast At Night cover for Vita.mn, Minneapolis-St. Paul

Sunday, November 10, 2013

ROUNDUP

Quick roundup of stuff I've been working on over the last couple of months. First up was a really fun job commissioned by my friends Fenton Stephens for the ISUZU LITTLE BOOK OF CARE. 





Here's something for SooJin Buzelli at Plansponsor about lifting the bar on savings.




This was for an Telstra online competition promotion an upcoming Bon Jovi competition. It had a crazy turnaround time from brief to completion of 48hrs and was based on a fan question "which dead artist would you most like to record with".




A couple for Boss Magazine about managing "Knowledge Workers".






Something for Illustrators Australia promoting their awesome new FREE app




A little poster for a gig my band The Ramalamas played recently.




And finally for The Law Journal, an article about liability for banks and the risk of buying into a lemon.




Wednesday, October 9, 2013

EERIE TVC

Finally finished up my 13 covers for the Eerie series. Thanks so much to Tony Palmer for the great art direction. Here's a little TVC Penguin put together for the series.






Tuesday, October 1, 2013

FIELD TRIP 2013

Had a great time yakkin' at Field Trip. You can catch the whole the whole presentation here:

Chris Nielsen Field Trip Sydney 2013
from Australian Infront on Vimeo.
Here are some pics from the awesome guys at Australian Infront.










Tuesday, September 17, 2013

A NATURAL BEAUTY

Remember this lady? 




On the back of last year's A Natural Beauty campaign (which KW Doggett declared a massive success) the guys at Thursday Design asked me to come up with an image for the new Maine Recycled paper campaign "A Natural Beauty".





Thursday were after the same girl only this time she was to be chillin' on the sophisticated snow fields of France close to where the paper is actually manufactured. We were to incorporate a few Maine "M's" into the scenery as well. Type to be created by hand.These are some of the mood boards we began working with.





Many days of tweaking regarding pertinent illustration issues like cup and waist size followed but we were determined to get our lady just right. Once we settled on the right dimensions and features it was a race to the print deadline.
Feedback from the client as follows: "I LOVE our alpine lady. She is so chic. I want to be where she is. Love it. You've delivered!"





Australian Creative also have a feature about the job here.
Thanks to Craig, Tristan and Jarrod for their direction and here's looking forward to the next one.

Wednesday, August 7, 2013

JAMES SQUIRE

Extrablack design and Lion contacted me to work on a bunch of new playing cards, banners, interiors etc. for the delicious James Squire range of beers. James Squire was a convict, thief, rogue and all-round fun guy who was transported to Australia on the First Fleet and ended up being put to rest with the biggest funeral ever held in the colony. 



Extrablack mentioned that they loved the look of Russian prison tattoos and suggested that would be a good starting point. It just so happened I actually had a huge folder of these on file as reference just waiting for the perfect assignment to come along so it was a job that was meant to be. You can see more of those here but warning: explicit material.



First task was to design a set of playing cards using the Queens as James' four wives/girlfriends/maidens. The Kings were to describe his various occupations, the Jacks to depict the younger Squire and the Aces to represent his unique traits. The Jokers needed to show an amusing element of the Squire tale. I won't go into the story behind each card but I fortunate that the James Squire story is jam packed with juicy details to populate the imagery with. 














The cards on mass were used to create a feature wall in The Curious Squire Bar in Adelaide and a large Jack design sits behind the bar.





I also created an 8 metre banner to go behind the bar at The Squire's Maiden Bar which has just opened in Newcastle. The banner details James' trials and tribulations with the ladies in his life. Can't wait to get up there and see it in person with a beer.






A big thanks to the Kelly Mitchell and Ray Parslow at Extrablack and Richard Spicer at Lion for being so great to collaborate with on this huge project to date. Stay tuned for more to come!